Archive for the ‘Marketing Info’ Category
Blow Your Own Trumpet For Positive PR
You can become famous. Maybe you dont want be famous but at least you can learn to make your product or service well known. Of course that will in turn help the bottom line and you might become rich and famous! Is that what you want your 15 minutes of fame? Your opportunity to shine in the spotlight.
So how do we get that opportunity? Why not tell everyone who you are what you do and how you make a difference. The way of doing that is through public relations and it is simply communicating who you are and what you do its having relationships with your public.
One way of letting people know who you are is through publicity. Getting that free editorial coverage in press on radio and television is what we all want. Its our way of letting people know about our product or service or how terrific we are. But most of us dont like blowing our own trumpet. But without promotion something terrible happens nothing!
If you are an independent business owner you have a lot of things to juggle a lot of hats to wear that of lawyer accountant manager entrepreneur technician and of course marketing expert and under that umbrella comes PR promotion and publicity. So lets get rights down to the basics the publicist. Thats what you need to be. You need to write a media release send it out to the media and ring them up. Talk to the media about who you are and what your product is.
You need to sing your own praises or at least that of your own business. Publicity is very effective. They say it is seven times more effective than advertising.
No point writing that fancy media release with the dynamic headline strong opening and all the elements of who what when where and why thats all very well but you also need to follow through. Find out the name of the person you want to send that media release to and phone them up. Find out whether they want to receive the media release by fax or email build a relationship. Get that message out and then follow through.
The first step is to go and buy the magazines. Have a look in the front for the name of the editor. Their phone number is usually there its that simple. Then write and send your media release or perhaps even an article. Pick up the phone and promote your story idea to the media.
If your story is interesting it may be published in the newspaper or magazine and then you will reap the rewards of people contacting you and wanting to know more about you. Its not that hard really. You can do it. So I hope to see your name on the front page someday on your way to fame and fortune.
About the writer:nbsp;nbsp;Sue Currie the director of Shine Communications Consultancy and author of Apprentice to Business Ace your insideout guide to personal branding is a business educator and speaker on personal branding through image and media. Sign up for free monthly tips on personal and professional PR at http://www.shinecomms.com.au/subscriber.html
to learn more about how you can achieve recognition enhance your image and shine.
Best Brand Name Baby Strollers
The addition of Best Brand Name Baby Strollers at http://www.robertwalshkidsclothing.com/19.html is one of the newest changes that Robert Walsh Kids Clothing has made recently on their website http://www.robertwalshkidsclothing.com.
With summers arrival Robert Walsh Kids Clothing has added a new page to their site titled Best Brand Name Baby Strollers to encourage family outdoor activity. This page focuses on baby strollers diaper bags child car seats and other unique baby gear that will give mom and dad a chance to spend some quality time outdoors with their infant and toddler.
Whether you are a family with a recent addition a family expecting or looking for the perfect baby shower gift for dad and mom be sure to visit Robert Walsh Kids Clothing to discover top quality products that will provide you and your baby with the best of care in the early stages of life.
These popular brand name strollers and baby gear Avent Britax Bugaboo Fleurville Maclaren Peg Perego Quinny Recaro SKIP HOP and Tike Tech to name a few are available at the best discount prices often with savings up to 30 off.
Their Best Brand Name Baby Strollers Page offers more than the expected single or twin jogging strollers. You are able to find twin and triplet strollers famous brand trendy baby carriages umbrella strollers along with the following unique baby gear: trendy discount designer diaper bags baby nursery bedding top of the line infant child car seats baby swings baby high chairs walkers for toddlers bicycle trailers and many more. All these products are manufactured with your babys safety and comfort as the 1 priority.
Robert Walsh Kids Clothing also announces a new look to their website http://www.robertwalshkidsclothing.com. The screen brighter and wider will help their visitors to browse the pages more comfortably than the previous one. The navigation bar located at the top of the page is more visitor friendly.
Robert Walsh Kids Clothing is very excited about these changes and recent additions to their website. They continue to offer their customers the BEST.best products best prices and best savings.
About the writer: Robert A. Walsh owner of http://www.robertwalshkidsclothing.com offers visitors a one stop shopping trip for quality baby toddler kids clothing educational kids toys preteen teen and family jeans and womens plus size clothing. For “FREE NEWSLETTER” “100 FREE TIPS TO GO TO COLLEGE ON THE CHEAP” visit his website.
Bellevilles House Team – One Of Canadas Best
Belleville ON December 21 2006 When the names of the mortgage industrys best and brightest stars were announced Bellevilles wn “House Team” the Mortgage Intelligence/ Peter House Group emerged as one of Canada’s top mortgage brokerages for Customer Service.
Lead broker Peter House was also on the exclusive shortlist for the top individual honour: Broker of the Year. The awards are given by the Canadian Mortgage Professionals CMP: a national organization which oversees all mortgage professionals in Canada. The doublenomination of a single office is “exceptionally rare” according to Stan Falkowski Regional VP for Mortgage Intelligence.
Surprised and honoured was Peter House’s response to the unexpected announcement. The Canadian Mortgage Professional Awards CMP Awards were established to recognize and celebrate excellence across the entire spectrum of mortgage broking. There are twelve organizational and individual categories. The House team have been nominated for two: Best Customer Service and Mortgage Broker of the Year. The shortlist of nominees is very exclusive according to Stan Falkowski.
“I think that this nomination honour will come as no surprise to Peters clients” says Falkowski. “It’s certainly not any surprise to the hundreds of mortgage professionals who know Peter and his team and the work they do. They’re very highly regarded in this business. And Peter has really earned a reputation for his leadership and expertise in the industry.”
Peter House and his wife Debra have been serving the Belleville area with mortgage broker services for more than 12 years and are well known in the community. Though mortgage brokers were once perceived as a “last resort” option for homebuyers the industry has grown as Canadians begin to seek out independent professional advice on their mortgages. Almost onethird of all Canadian mortgages are now arranged through brokers. Peter notes that there are several reasons for the trend: including choice rate and more personalized service. He notes that his team have access to more than 60 different lenders including the banks.
“I’ve been getting congratulatory messages since the announcement” says Peter House. “It does feel like an honour. But we have always been very focused on providing personal service to our clients. It’s nice to see that recognized.”
Award winners will be announced at a national gala in February.
About the writer:nbsp;nbsp;The House Team is commited to providing quality information to help people make informed decisions about their mortgage financing needs.
Compare Ontario Mortgage Rates with the traditional banks.
Need a mortgage calculator? Click Here Mortgage Calculator Ontario