Attraction Marketing: What Your Prospect REALLY Wants
If you think your prospect is looking for your specific business or opportunity think again. Prospects are not looking for a business or opportunity no matter how exceptional you think your opportunity is. Do they really want a business? No. What your prospect really wants is a solution to their problems.
First you have to identify their problem is it lack of money lack of time lack of freedom etc? Do they have a mortgage to pay car payments kids to put through college credit card debt medical costs or vacation expenses? They need money for all of these things. Or maybe they have a good income but they have to work long hours and don’t get to spend much time with their families or have time for their hobbies.
Your opportunity can be the solution for them but only if you first learn what their problem is and then really focus on how your opportunity can solve their problem and help them get what they want. You should use tools like CDs websites and brochures that tell your prospect about the product or business after youve gotten the prospect to understand how the product or opportunity can help them accomplish their goals or solve their problems. At this point theyll already want what you have and they will be motivated to look at your business opportunity. Instead of selling to them make they want to buy from you. People hate being sold to but they love to buy.
With attraction marketing instead of marketing your opportunity and products directly brand yourself by marketing and promoting valuable information. By positioning yourself as an expert and providing valuable information you will establish trust and you will start to build a relationship with your prospects. People buy from people they know like and trust. Show your prospects how you can help them solve their problems and they will start to know like and trust you.
Be seen as an expert that wants to help people get what they want and watch your business flourish. As a result youll get what you want. Focus on your expertise and knowledge not your opportunity. Show prospects how you can help them get what they want. This is the real reason they will join your business. Be genuine and confident but not over confident.
This approach can completely change your online network marketing business. The use of attraction marketing can result in sponsoring more prospects with a lot less effort and a lot less money than traditional methods. And it’s a lot more fun.
And now I would like to invite you to claim your FREE ACCESS to “15 Ways To Grow Your Business Online”. Just click here to send me a blank email and you’ll start receiving valuable information that can help you get more traffic to your website or blog and make more money from your visitors.
About the writer:
Karen Sielski is a passionate online wealth builder using her 20 years in the hightech industry to help small businesses entrepreneurs and online network marketers successfully grow their businesses online.Related posts: